Portrait of Florian Heeb

Florian Heeb

Assistant Professor of Sustainable Finance · UniCredit Foundation Fellow

Leibniz Institute for Financial Research SAFE
House of Finance
Theodor-W.-Adorno-Platz 3
60323 Frankfurt am Main, Germany

I am an Assistant Professor of Sustainable Finance and the UniCredit Foundation Fellow at Leibniz Institute for Financial Research SAFE and Goethe University Frankfurt. I study the real-world impact of sustainable investing and how investors integrate sustainability into their decision-making.

Research

Publications

  1. Green Investing and Political Behavior (opens in a new tab)

    with Julian Kölbel, Stefano Ramelli & Anna Vasileva

    Review of Financial Studies, 2026, 39(9), 2769–2820

    The opportunity to invest in green funds does not reduce individuals' support for climate regulation.

  2. Do Investors Care About Impact? (opens in a new tab)

    with Julian Kölbel, Falko Paetzold & Stefan Zeisberger

    Review of Financial Studies, 2023, 36(5), 1737–1787

    Editor's Choice and lead article · FIR-PRI Finance & Sustainability Award for Best Published Article

    Investors are willing to pay for investments with impact, but they do not pay more for greater impact.

  3. Can Sustainable Investing Save the World? Reviewing the Mechanisms of Investor Impact (opens in a new tab)

    with Julian Kölbel, Falko Paetzold & Timo Busch

    Organization & Environment, 2020, 33(4), 554–574

    Policy impact: cited in the draft EU Ecolabel Criteria for Retail Financial Products

    Literature review on the impact of sustainable investing, distinguishing between company impact and investor impact.

Working Papers

  1. Index Provider Engagement and Climate Action: A Field Experiment (opens in a new tab)

    with Julian Kölbel

    In a field experiment with a global sample of large firms, we show that engagement by an index provider can drive corporate climate action.

    Title slide of Dear Chair, the interactive version of the paper A visual exploration of the paper Dear Chair An interactive companion to the paper. Re-deal the 300 letters and watch the paper's 2,000 randomization-inference draws pile up, see the effects on targets and emissions unfold quarter by quarter, and flip robustness switches to try to break the results. Open Dear Chair (opens in a new tab)
  2. Beliefs About the Climate Impact of Green Investing (opens in a new tab)

    with Julian Kölbel & Camilla Weder

    Most academic experts do not believe that a typical green fund has a meaningful climate impact; the vast majority of retail investors do.

  3. The Market for Voluntary Carbon Offsets (opens in a new tab)

    with Florian Berg, Marco Ceccarelli, Alexey Ivashchenko, Roberto Rigobon & Remco Zwinkels

    Prices for voluntary carbon credits are highly dispersed and seem not to be primarily driven by their climate impact.

  4. The Economic Impact of ESG Ratings (opens in a new tab)

    with Florian Berg & Julian Kölbel

    Changes in ESG ratings affect mutual fund holdings and stock returns, but there is no evidence of real-world impact.

  5. Mapping Investor Impact: Mechanisms and Moderators

    with Timo Busch, Eric Pruessner, Brigitte Bernard-Rau, Florian Berg, Ben Caldecott, Johannes Freiling, Andreas Hoepner, Ioannis Ioannou, Christian Klein, Nicola Koch, Julian Kölbel, Mickaël Mangot, Jan Nahrstedt, Bert Scholtens, Judith Ströhle, Mario La Torre & Olaf Weber

    Revise and resubmit at SN Business & Economics

    A systematic review of the mechanisms and moderators of investor impact.

Publications in Environmental Sciences

  1. Organic Micropollutants in Rivers Downstream of the Megacity Beijing: Sources and Mass Fluxes in a Large-Scale Wastewater Irrigation System (opens in a new tab)

    with H. Singer, B. Pernet-Coudrier, W. Qi, H. Liu, P. Longrée, B. Müller & M. Berg

    Environmental Science & Technology, 2012, 46(16), 8680–8688

    Wastewater from the megacity Beijing carries a wide range of organic micropollutants into the downstream rivers used for irrigation.

Practitioner & Policy Writing

2020

The Investor's Guide to Impact (opens in a new tab)

With Julian Kölbel

ESG ist nicht gleich Impact (opens in a new tab)

With Timo Busch, Sarah Carroux, Julian Kölbel & Falko Paetzold · Absolut Impact

Sustainable Investing Is Booming — But Where Is the Impact? (opens in a new tab)

Milken Institute Review

Teaching

  • since 2025

    Sustainable Finance

    Goethe University Frankfurt · Research seminar

  • since 2025

    Impact Investing

    Goethe University Frankfurt · M.Sc. seminar

  • since 2026

    Sustainable Finance: Impact, Risk, and Compliance

    Goethe Business School · part-time Goethe MBA (with Nikolai Badenhoop)